Listen to Tarek Pertew, Co-Founder of Uncubed, discussing why your employer brand should be authentic, align with your organization’s values, and tell a compelling story.
What you’ll learn from this episode:
- The definition of an employer brand and why it requires focus.
- Why every employer has an employer brand, whether it’s good or not.
- How to leverage your employees to create content to share your employer brand.
- Why your employer brand messaging needs to be 100% authentic.
- The similarities and differences between culture and employer brand.
- The most popular and overlooked places to cultivate and promote your employer brand.
- Why having conversations about your employer’s brand is more valuable than just promoting it.
- What ROI do you get from having a great employer brand, and how to measure it.
- Why it’s important to align your employer brand strategy with your overall HR goals.