Listen to Tarek Pertew, Co-Founder of Uncubed, discussing why your employer brand should be authentic, align with your organization’s values, and tell a compelling story.

What you’ll learn from this episode:

  • The definition of an employer brand and why it requires focus.
  • Why every employer has an employer brand, whether it’s good or not.
  • How to leverage your employees to create content to share your employer brand.
  • Why your employer brand messaging needs to be 100% authentic.
  • The similarities and differences between culture and employer brand.
  • The most popular and overlooked places to cultivate and promote your employer brand.
  • Why having conversations about your employer’s brand is more valuable than just promoting it.
  • What ROI do you get from having a great employer brand, and how to measure it.
  • Why it’s important to align your employer brand strategy with your overall HR goals.

How to find Tarek and Uncubed online:

Music credits: